|A new billboard advert for Sony's white PSP has caused consternation across the US videogaming community. The ad shows a white model dressed entirely in white threateningly grasping the face of a black model. Next to them are the words, "PlayStation Portable. White is coming". The ad can also be seen on the Dutch official PSP site.|
Sites such as Kotaku, Joystiq and Digital Battle have questioned whether the ads are racist. So far the debate has split comments sections with some condeming Sony and equal numbers defending the ads as a harmless personfication of the handheld console's two available colours.
This is another sterling example of political correctness run amok. If you are still watching television (and I don't know why you would still be doing that) start to pay attention to advertisements. You'll soon see the double standard. White men are portrayed as fat, dimwitted, slow, one-dimensional morons. Blacks are seen as slick, smooth, suave characters with rhythm and a sense of self and style. Do you think that there would be no outcry if the Red Stripe ads showed a white man telling a black man that he was ugly?
So what can we do? Stop buying and drinking Red Stripe beer (it is not a good beer anyway) and send them a complaint letter. You can email them here You can see the ads for yourself over at http://www.redstripebeer.com