06 July 2006

Red Stripe Ad Gets No Reaction

Sony is using the photo of a white model grasping the face of a black woman in a "disruptive" ad for its new PlayStation Portable. Some have questioned whether the ad campaign is racist. It is interesting to note that there is an immediate public charge of racism when the photo shows a white person holding a black person in a position of domination, but there has been no public reaction to the Red Stripe beer ads in which a black man dressed in a tuxedo tells a white man that he is ugly. In the ad, the black man turns to the camera and says his tagline in a Jamaican accent, "Red Stripe beer. Making ugly people beautiful for over 40 years." In another Red Stripe ad, the same pitchman is standing with a frumpy, overweight white man and accuses the white man of having no "rhythm". Again the tagline is, "Red Stripe beer. Giving white people rhythm for over 40 years."

A new billboard advert for Sony's white PSP has caused consternation across the US videogaming community. The ad shows a white model dressed entirely in white threateningly grasping the face of a black model. Next to them are the words, "PlayStation Portable. White is coming". The ad can also be seen on the Dutch official PSP site.
Sites such as Kotaku, Joystiq and Digital Battle have questioned whether the ads are racist. So far the debate has split comments sections with some condeming Sony and equal numbers defending the ads as a harmless personfication of the handheld console's two available colours.

This is another sterling example of political correctness run amok. If you are still watching television (and I don't know why you would still be doing that) start to pay attention to advertisements. You'll soon see the double standard. White men are portrayed as fat, dimwitted, slow, one-dimensional morons. Blacks are seen as slick, smooth, suave characters with rhythm and a sense of self and style. Do you think that there would be no outcry if the Red Stripe ads showed a white man telling a black man that he was ugly?

So what can we do? Stop buying and drinking Red Stripe beer (it is not a good beer anyway) and send them a complaint letter. You can email them here You can see the ads for yourself over at http://www.redstripebeer.com




Anonymous said...

Anytime the subject of "race" comes up it's a touchy subject.The ads that you describe may be offensive or not based on a persons prespective.I doubt "political correctness" will have any effect on either ad.Especially if it gets their product noticed.And for the record,I think Red Stripe is a pretty decent lager.

Rue St. Michel said...

My point is that political correctness has EVERYTHING to do with the ad when blacks are shown being "disparaged" - but when a white person is shown in a negative aspect, there is no response, no criticisms, no commentary -- nothing but the quiet trill of crickets off in the distance.

The double standard is appalling and I will not "chill out" because I choose to be aware of such things and I refuse to stick my head in the ground when it comes to the media brainwashing us with their bullshit agendas.

I've knocked back a few red stripes in my life and it is skunky beer. That is a fact.